Xiaohongshu is quickly becoming one of the quickest growing social e-commerce platforms in China and has suddenly transformed into an important go-to for companies looking to acquire the attention of the younger Chinese audience. It combines elements of e-commerce, user-generated content and product reviews.

Xiaohongshu allows Chinese consumers to buy international products directly through its app and has global brands clamouring to build official accounts, initiate KOL campaigns and pay to advertise.

There are many ways to advertise your brand on Xiaohongshu like influencer marketing, paid advertisements, Pop up ads, integrated ads and brands can also open a store on Xiaohongshu.