Meant for posting content regularly, Subscription Account posts will appear in the “Subscriptions” folder of the Chats section. With a Subscription Account, you may push up to eight articles once per day to your subscribers. Subscription accounts are a great way to share quality content with your audience on a regular basis, maintaining frequency to stay top of mind.

Service Accounts are designed for those providing a service to their audience and posts appear as a regular chat, just as a friend or colleague’s might. These accounts allow followers to receive up to four pushes per month containing up to eight articles each, typically used for personalized content such as order statuses or special offers. Service Accounts offer access to more customer-focused ecommerce tools such as payment plugins and push notifications.